Revenue-Driven Marketing for Contractors

We help home service businesses go from inconsistent leads to reliably booked jobs using paid ads, conversion systems, and media buying that actually converts.


pORTFOLIO

We've worked with contractors long enough to know exactly what you need: More calls. More booked jobs. More predictable revenue. Nothing else matters.

HOW IT WORKS

3 Steps to a Full Calendar

Step 1 — We Get on a Quick Zoom Call

 15-20 minutes. 

We find out where you’re at, what you need, and whether we can help in the first place.

Step 2 — We On Board & Build Game Plan

No off-the-shelf packages. We go after the low-hanging fruit.

We build a strategy around your trade, your area, and your goals.

Step 3 — We Turn It On and Get You More Work

We launch. We watch the numbers. We optimize.

You focus on your crew. We fill your calendar.

Services that make our clients more revenue

Simple Advertising Systems. Proven Results.

We don’t overcomplicate things. We leverage what works to consistently get you booked.

We have a specific plan depending on where your business is

 

We build, run, and scale Facebook ads, putting your best work in front of homeowners when they’re thinking about their next project.

We run your Google Ads to capture buying intent at the exact search, engineer tight SKAG-style structure with ruthless negatives, build high-ROI brand + nonbrand + remarketing, and scale with conversion-backed bidding so you dominate impression share and print pipeline at target CAC.

 We teach you and your team the exact systems for funnels, ads, and sales ops, then coach you through live implementation so you can run it confidently, in‑house, without us.

GET BETTER PAID ADVERTISING RESULTS AT SCALE WITH MASAI MARKETING

THE GAME IS SIMPLE: MAKE YOUR BUSINESS FAR MORE THAN YOU SPEND ON MARKETING

We Speak Your Language.

We don’t use buzzwords. We talk about ROI, phone calls, and profit. You’re a builder, not a marketer. You need a partner who understands the grind, the sales psychology of a homeowner, and the need for speed.

We focus ONLY on lead generation. We keep our systems simple so you can focus on the job site while we handle the phone lines.

WE HELP HIGH TICKET PRODUCT AND SERVICE BUSINESSES SCALE

Contractors → Get the Phone Ringing more & pick and choose who you work with

You’re doing good work. Relying on referrals. Work comes in some weeks and dries up others.

We build a consistent lead pipeline so you stop chasing jobs and start choosing them.

 

Construction Stores → Get More sales Online & At your locations

You’ve got products on the shelves, but you need consistent, high-quality traffic to keep growing.

Word of mouth isn’t cutting it anymore. You need a system that fills your pipeline whether you’re hunting for work or not.

We help you scale your ad spend without sacrificing lead quality — so every dollar works harder.

Knowledge Providers

Our agency has a wide range of high-ticket service providers that we help generate consistent qualified leads for at scale. From General Contractors, Landscapers, Hardscape contractors, etc… Done For You Businesses and more.

ABOUT US

We're Not a Big Agency. That's the Point.

You’re not going to get handed off to a junior account manager who’s never talked to a contractor.

You work directly with us — Jorge and Jordan.

Jorge

What Contractors Say About Working With Us

CONTACT US

Look — you got into this business to build somethingx.
Not to spend your evenings wondering where the next job is coming from.
We can fix that.
Get on a free 15-minute call with us.
No pitch decks. No hard sell. Just an honest conversation about what’s possible for your business.
If we can help you, we’ll tell you exactly how.
If we can’t, we’ll tell you that too.

Book a call. Let’s talk.

Floor & Decor – Home Hardware Store

The Problem

Floor & Decor was struggling with inefficient marketing due to working with inexperienced marketers. Sales were below expectations, and there was a major disconnect between the marketing and sales teams. Additionally, there was little to no tracking in place, making it difficult to measure campaign success or optimize performance.

What We Did

Implemented a content-driven ad strategy on Meta and Google, ensuring ads had a clear call to action. Focused on audience targeting and data-driven decision-making to refine ad performance. Strengthened communication between the marketing and sales teams to ensure a seamless flow of leads. Doubled down on high-performing strategies to maximize results.

The Results

30% increase in sales within the first 45 days. Continuous record-breaking months since taking them on a few years ago. Now, strategies are being implemented to scale revenue to $1M per month.

Backcountry Hut Company

The Problem

Backcountry Hut Company, which makes high-ticket pre-fabricated cabins, saunas, and A-frames, had been burned by multiple agencies and was locked into a bad long-term agreement. They needed to generate more sales calls, grow their social presence, and improve return on ad spend – all with a limited budget.

What We Did

We came in and set up proper tracking from scratch, bridging the gap between their marketing and sales teams. We launched Google, Instagram, and Facebook campaigns using a content-first approach with targeted calls to action aimed at warm prospects. This drove booked sales calls at numbers they had never seen before.

The Results

The company is now seeing a 4.9x return on ad spend and has been working with us for over two years. We have helped them get more structures into more customers’ hands, all while working within their limited budget constraints at the beginning.

DMB Renovations 

The Problem

DMB Renovations, a Halifax-based company, was wasting money running its own Facebook ads in Ontario without any real strategy. On top of that, their previous agency had locked them into a bad contract and deleted their website when they finally got out. They needed both a new website and a proper advertising structure from scratch.

What We Did

Once they were free from the previous contract, we built them a new website and set up a complete advertising infrastructure with proper tracking. This included Google, Facebook, and Instagram ads – all running without the need for extensive content. We established clear communication processes and focused on generating high-quality leads at a sustainable cost.

The Results

We hit our initial goal of $100 leads and kept pushing lower – eventually maintaining costs under $50 per lead for a service averaging $30,000. After more than two years of working together, the client has grown their team, expanded the company, and enjoys more personal time. The account has delivered close to an 8x return on ad spend.

Complete Contracting Solutions

The Problem

Complete Contracting Solutions relied solely on referrals and word-of-mouth marketing. The owner wanted to expand the brand, grow the team, and take on more projects, but lacked a structured marketing approach to generate leads consistently.

What We Did

We captured high-quality content to showcase their work and credibility, then provided guidance to the team on optimizing their online presence. We implemented a content-first ad strategy, warming up audiences before launching direct call-to-action campaigns and aligned organic social media posting with paid ads to create a cohesive marketing flow. We also acted as a sales support system, helping refine the quoting process for better conversion rates.

The Results

The company started generating leads at 60% less cost than initially projected while achieving a strong return on ad spend. Organic content and paid ads now work together as a unified system, maximizing both brand awareness and sales.

Pointer Attachments 

The Problem

Pointer Attachments was trying to run ads on Facebook and Instagram by themselves, just boosting posts with no real strategy. Their existing website was not converting visitors into customers, making it difficult to turn ad spend into sales.

What We Did

We built them a new Shopify website designed for conversions, then launched properly targeted Facebook, Instagram, and Google Ads campaigns. By correctly identifying the right audiences and locations, we set them up with a real advertising system rather than random post boosts.

The Results

The first month delivered a 3x return on ad spend despite the limited budget. The business is now positioned to scale, with efforts focused on growing both website sales and lead generation for the sales team.

Peakwork

The Problem

Peakwork, a woodworking company specializing in decks and fences in Ontario, was heavily dependent on referrals for new business. They were only running basic Facebook post boosts with no real strategy, which made it difficult to generate consistent leads and grow beyond word of mouth.

What We Did

Rather than teaching them how to manage ads themselves, we took over Facebook, Instagram, and Google Ads on a hands-on basis. The client continued handling their own social media content, which worked well for brand presence. We built out a proper paid advertising strategy designed to drive real leads and revenue.

The Results

Peakwork reached a point where they could pick and choose which jobs to take on, with bookings stretching months in advance. We maintained a 3x return on ad spend throughout the season, turning advertising into a reliable revenue engine.

Paid Ads & Growth Strategy

9+ years running paid ads for home service businesses.

Background in sales means he doesn’t just run ads — he understands what makes a contractor buy, what makes a homeowner call, and what makes a lead actually close.

He’s helped scale multiple businesses from zero to seven figures using Facebook and Google.