Custom Marketing Solutions That Scale With Your Business
We’re Jorge and Jordan. Two guys who grew up together and ended up building a marketing agency the hard way — by actually doing the work, learning what converts, and saying no to clients we couldn’t genuinely help.
Jorge has spent 9+ years running paid ads and scaling businesses from zero using Facebook and Google. His background isn’t just marketing — it’s sales. He understands what makes a homeowner pick up the phone, and what makes a contractor close a job.
Jordan handles the creative side — the ads, the copy, the landing pages. He knows that a good-looking ad that doesn’t convert is just an expensive waste of money. Everything he builds has one job: get the lead.
Between the two of us, we’ve helped landscapers, renovators, siding companies, electricians, general contractors, and construction businesses build real, predictable pipelines of work.
We’re not a big team. We’re not an agency with 40 employees and a client list a mile long. We’re intentionally small — because it means you actually work with us, not someone we hired last month, and we get to make more money together.
How We Think
Marketing should pay for itself. Full stop.
Every dollar you put into ads should bring back more than a dollar in booked jobs. If it doesn’t, something is broken — and it’s our job to fix it.
We don’t believe in making things complicated. Contractors don’t have time for complicated. You need a system that works while you’re on the job site.
Simple ads. A page that converts. A way for people to call or book. Fast follow-up.
That’s the whole game. We just do it better than most.
Jorge Cardenas — Paid Ads & Growth Strategy
9+ years running paid ads and local SEO exclusively for contractors. I have worked with renovation companies, deck builders, landscapers, pre-fab home builders, plumbers, HVAC companies, and more. If you have been burned by an agency before — and most contractors have — this is the conversation you should have had at the start. I understand what makes a homeowner call, what makes a contractor’s calendar full, and what makes a campaign actually pay for itself.
Specialties: Facebook Ads, Google Ads, Funnel Strategy, Direct Response Marketing, Sales Psychology.
Jordan — Creative Strategy & Conversion
Jordan handles everything after the sale. Ad campaigns, landing pages, Google Business Profile optimization, weekly reports, and monthly strategy calls. If the phone rings because of Masai, Jordan built the system that made it ring. He has written copy and built campaigns across home services, renovation, construction, and more. He understands why a homeowner decides to hire a contractor and how to use that in an ad.
What matters most:
1. Revenue Over Vanity
We don’t care about likes, followers, or impressions. We care about leads, customers, and revenue. If it doesn’t contribute to your bottom line, we don’t do it.
2. Transparency Always
You get full access to everything—ad accounts, analytics, dashboards. No smoke and mirrors. You see exactly where your money goes and what it returns.
3. Speed Over Perfection
Perfect campaigns that launch in 6 months don’t win. Good campaigns that launch in 6 days and improve daily do. We move fast, test constantly, and optimize relentlessly.
4. Education Over Gatekeeping
We teach you what we know. We want you to understand the strategy, the metrics, and the decisions. Educated clients are better partners.
We Only Work With Contractors We Know We Can Help.
Before we take on any client, we get on a call first.
Not to pitch you. To actually figure out if what we do is the right fit for where you’re at.
If it is — great. We’ll show you exactly what we’d do and what kind of results to expect.
If it’s not — we’ll tell you that straight, and we’ll point you toward whatever actually makes sense for your situation.
Either way, 15 minutes and you’ll know more than you did before.