Custom Marketing Solutions That Scale With Your Business
We're Two Guys Who Got Sick of Watching Contractors Get Ripped Off.
So we built something different.
Most marketing agencies will take any client, in any industry, and run the same playbook for all of them.
They’ll charge you good money. Send you a report full of numbers that don’t mean anything. And when you ask why the phone isn’t ringing — they’ll blame your budget.
We’ve seen it happen to too many good contractors.
Masai Marketing exists because of that. We specialize in one thing: getting home service contractors more booked jobs using paid ads and lead generation systems that actually work.
That’s it. No fluff. No bait and switch. Just results.
Who We Are
We’re Jorge and Jordan. Two guys who grew up together and ended up building a marketing agency the hard way — by actually doing the work, learning what converts, and saying no to clients we couldn’t genuinely help.
Jorge has spent 9+ years running paid ads and scaling businesses from zero using Facebook and Google. His background isn’t just marketing — it’s sales. He understands what makes a homeowner pick up the phone, and what makes a contractor close a job.
Jordan handles the creative side — the ads, the copy, the landing pages. He knows that a good-looking ad that doesn’t convert is just an expensive waste of money. Everything he builds has one job: get the lead.
Between the two of us, we’ve helped landscapers, renovators, siding companies, electricians, general contractors, and construction businesses build real, predictable pipelines of work.
We’re not a big team. We’re not an agency with 40 employees and a client list a mile long. We’re intentionally small — because it means you actually work with us, not someone we hired last month, and we get to make more money together.
How We Think
Marketing should pay for itself. Full stop.
Every dollar you put into ads should bring back more than a dollar in booked jobs. If it doesn’t, something is broken — and it’s our job to fix it.
We don’t believe in making things complicated. Contractors don’t have time for complicated. You need a system that works while you’re on the job site.
Simple ads. A page that converts. A way for people to call or book. Fast follow-up.
That’s the whole game. We just do it better than most.
What You Can Expect From Us
This isn’t a values statement written by a committee. This is how we actually operate.
We tell you the truth. If your ads aren’t working, we say so. If we think you need to fix your offer before spending more on ads, we’ll tell you. You’ll always know exactly what’s happening with your money.
We go month-to-month. No 6-month contracts. No locking you in and going quiet. If we’re doing our job, you stay because it’s working — not because you’re trapped.
We keep things simple. You don’t need a 40-page strategy deck. You need calls and booked jobs. We build the shortest path between your ads and a customer on the phone.
We move fast. We’re not going to spend 6 weeks “planning.” Most clients are live within 2 weeks of signing on. Speed matters — especially when you need work now.
We teach, not gatekeep. You’ll always know what we’re doing and why. We don’t hide behind jargon or make you feel like you need us to survive. We want you to understand your own business.
We only take clients we can actually help. If we can’t get you results, we won’t take your money. We’ll tell you on the call if we’re not the right fit — and point you in the right direction.
Jorge Cardenas — Paid Ads & Growth Strategy
Bio: Jorge grew up watching people work hard and get paid what they were worth.
That shaped how he thinks about contractor businesses. You do the work. You should get paid for it. And you shouldn’t have to scramble for the next job.
He’s spent 9+ years running Facebook and Google Ads, scaling businesses across multiple industries — including home services, e-commerce, and construction. His background in sales means he doesn’t just run campaigns — he thinks about what gets someone to actually call, and what gets that call to close.
He’s helped businesses go from zero to seven figures using paid advertising. And he’s learned just as much from the campaigns that didn’t work as the ones that did.
When he’s not deep in ad accounts, you’ll find Jorge learning, training, or somewhere on a sim racing rig.
Specialties: Facebook Ads, Google Ads, Funnel Strategy, Direct Response Marketing, Sales Psychology
Jordan — Creative Strategy & Conversion
Bio: Jordan’s job is to make sure every ad we run actually does something.
Pretty creative that doesn’t convert is just expensive decoration. Jordan builds campaigns that stop the scroll, hold attention, and move people to take action — call, fill out a form, book a job.
He’s written copy and built creative frameworks for campaigns across home services, construction, e-commerce, and more. He understands the psychology of why someone decides to hire a contractor — and how to use that in an ad.
He’s also the person who builds the landing pages. The ad gets the click. The page gets the call. Both have to work, and Jordan makes sure they do.
Outside of work, Jordan’s with his family, reading, or walking his dog.
Specialties: Conversion Copywriting, Ad Creative, Landing Pages, Brand Positioning
Team Members
Jorge Cardenas — Founder & Strategy G
Growth systems, paid ads, and sales psychology for contractors.
Jorge brings 9+ years of performance marketing experience, having scaled multiple businesses from scratch to 7-figures using paid advertising. His background in sales & advertising gives him unique insight into what actually drives revenue.
When he’s not optimizing ad campaigns, you’ll find Jorge learning, exercising or in the sim racing world.
Specialties: Facebook Ads, Funnel Strategy, E-commerce Growth, Direct Response Marketing
Jordan — Media & Operations
Creative direction, production, and execution
Jordan is a conversion copywriter and creative strategist who’s written campaigns that have generated millions in revenue. He understands that pretty ads mean nothing if they don’t sell.
With a background in marketing, Jordan combines data-driven strategy with compelling creative that stops thumbs and starts conversations. His frameworks for ad creative and landing pages have been used by businesses across a number of industries.
Outside of work, Jordan likes to read, hang out with his family and walk his dog
Specialties: Conversion Copywriting, Creative Strategy, Brand Positioning, Content Marketing
What matters most:
1. Revenue Over Vanity
We don’t care about likes, followers, or impressions. We care about leads, customers, and revenue. If it doesn’t contribute to your bottom line, we don’t do it.
2. Transparency Always
You get full access to everything—ad accounts, analytics, dashboards. No smoke and mirrors. You see exactly where your money goes and what it returns.
3. Speed Over Perfection
Perfect campaigns that launch in 6 months don’t win. Good campaigns that launch in 6 days and improve daily do. We move fast, test constantly, and optimize relentlessly.
4. Education Over Gatekeeping
We teach you what we know. We want you to understand the strategy, the metrics, and the decisions. Educated clients are better partners.
We Only Work With Contractors We Know We Can Help.
Before we take on any client, we get on a call first.
Not to pitch you. To actually figure out if what we do is the right fit for where you’re at.
If it is — great. We’ll show you exactly what we’d do and what kind of results to expect.
If it’s not — we’ll tell you that straight, and we’ll point you toward whatever actually makes sense for your situation.
Either way, 15 minutes and you’ll know more than you did before.