Meet the Two People Who Build Your Lead Machine
We’re Jorge and Jordan. Two guys who grew up together and ended up building a marketing agency the hard way — by doing the work ourselves, learning what actually converts, and saying no to clients we couldn’t genuinely help.
Between the two of us, we’ve helped renovation companies, excavation and landscaping crews, deck and fence builders, siding companies, pre-fab builders and general contractors build real, predictable pipelines of work.
We’re not a big team, and that’s on purpose. We’re not an agency with 40 employees and a client list a mile long. Being small means you work directly with us — not someone we hired last month — and we only win when you do.
How We Think
Marketing should pay for itself. Full stop.
Every dollar you put into ads should bring back more than a dollar in booked jobs. If it doesn’t, something is broken — and it’s our job to fix it.
We don’t believe in making things complicated. Contractors don’t have time for complicated. You need a system that works while you’re on the job site.
Simple ads. A page that converts. A way for people to call or book. Fast follow-up.
That’s the whole game. We just do it better than most.
Jorge Cardenas — Paid Ads & Growth Strategy
9+ years running paid ads and local SEO exclusively for contractors — renovation companies, excavation and landscaping crews, deck builders, pre-fab home builders and more. My background isn’t just marketing, it’s sales: I understand what makes a homeowner pick up the phone, what keeps a contractor’s calendar full, and what makes a campaign actually pay for itself. If you’ve been burned by an agency before — and most contractors have — this is the conversation you should have had at the start.
Specialties: Facebook Ads, Google Ads, Funnel Strategy, Direct Response Marketing, Sales Psychology.
Jordan — Creative Strategy & Conversion
Jordan handles everything after the sale: ad campaigns, landing pages, Google Business Profile optimization, weekly reports and monthly strategy calls. If the phone rings because of Masai, Jordan built the system that made it ring. He knows a good-looking ad that doesn’t convert is just an expensive waste of money — so everything he builds has one job: get the lead.
What matters most:
1. Revenue Over Vanity
We don’t care about likes, followers, or impressions. We care about leads, customers, and revenue. If it doesn’t contribute to your bottom line, we don’t do it.
2. Transparency Always
You get full access to everything—ad accounts, analytics, dashboards. No smoke and mirrors. You see exactly where your money goes and what it returns.
3. Speed Over Perfection
Perfect campaigns that launch in 6 months don’t win. Good campaigns that launch in 6 days and improve daily do. We move fast, test constantly, and optimize relentlessly.
4. Education Over Gatekeeping
We teach you what we know. We want you to understand the strategy, the metrics, and the decisions. Educated clients are better partners.
We Only Work With Contractors We Know We Can Help.
Before we take on any client, we get on a call first.
Not to pitch you. To actually figure out if what we do is the right fit for where you’re at.
If it is — great. We’ll show you exactly what we’d do and what kind of results to expect.
If it’s not — we’ll tell you that straight, and we’ll point you toward whatever actually makes sense for your situation.
Either way, 15 minutes and you’ll know more than you did before.